29 October, 2017


The Emirates Airline Dubai Rugby Sevens is around the corner and fans can expect three-days of non-stop action and entertainment with a crazy party atmosphere all weekend long which will make The Sevens Stadium the place to be from 30 November to 2 December.


The on-pitch entertainment is sure to get everyone dancing in the stands as the Robbie Williams tribute act will be one of the main attractions on pitch 1 and Rugby Rock will entertain the wildest of fans well into the night with The Boxtones and The Distillers on stage.


The Tournament dancers will be leading the fans with the latest dance moves to their favourite rugby songs, the What’s On Ball will be surfing the crowd and the Emirates Cannon will shoot prizes in the stands. Fans will also have the chance to enjoy the action in style with prizes from the dnata VIP Couch. The Airbus 92 Songs of the Sevens will have everyone cheering for their favourite songs and this year fans must keep an eye out for the HSBC Bongo drums as well as be on Pitch 1 for the National Day Celebration on Friday afternoon.


As always, the Dubai Sevens is the perfect place to enjoy a family fun weekend and this year the event will boast five different F&B Zones, meaning there will be something for everyone when it comes to eats and treats. Fans can choose between the Family Zone, Party Zone, Relax Zone or head to the Street Food Zone or Food of the Nations Zone to keep themselves fueled throughout the day. This year also sees the return of FastPay, sponsored by HSBC, the easy way to pay onsite.


Kids under 12 can experience the stadium and the Rugby Village free with plenty to keep them entertained. The popular Sabaa 7s Club will be even bigger and better with brand new interactive games, challenges, remote control car competitions, a huge bouncy slide, face painting and much more with added attractions by Hallmark and The Toy Store.


For the older kids, the Virgin Radio Dubai Teen Zone returns where teenagers can listen to their favourite music and get involved in popular gaming stations while they hang out with friends, and parents can enroll the littlest fans in the dedicated tournament crèche, The Cardinal Valley Nursery - so that they can go and enjoy the party atmosphere of the event.


Tickets for the Emirates Airline Dubai Rugby Sevens are now on sale and fans can save AED100 buying them in advance. Tickets can be purchased online at or at selected outlets including Costa, The Toy Store, Hallmark, Prosport, Virgin MegaStores, Park n Shop and Go Sports.


Ticket Prices for General Admission are:

  • Thursday, 30 November - free admission
  • Friday, 1 December - in advance AED300, on the day AED400
  • Saturday, 2 December - in advance AED300, on the day AED400
  • Season Tickets (Friday and Saturday) - in advance AED500, on the day AED600
  • Children under 12 admitted free
  • Special Reserved Seating and Corporate Hospitality packages are available -  please visit:
  • Emirates Skywards Members can redeem tickets for the event using their Miles; members should visit the Sports and Culture section of Skywards at to avail this offer

About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688