29 October, 2017


The second edition of the Pink Ladies Games in the Middle East saw 500 female teams battle it out at the Sheraton Jumeirah Beach Resort this morning whilst raising breast cancer awareness and money in partnership with Pink Caravan UAE breast cancer initiative. The Pink Ladies Games has also been selected amongst the featured events of the Dubai Fitness Challenge.


More than 500 women from across Dubai took part in the games for women by women and all of them tested their teamwork, strength, and fitness at the specially designed challenges. The challenges were created to unite cultures in a fun and active manner and included: a Brain Game, the Waiter’s Race, Archery Tag, Emergency 911, Drive You Up the Wall, Ripslinger Catapult and the Fitness Fun Challenge. All teams warmed up with a Zumba dance hosted by Fitness First.  


Launched by Promoseven Sports Marketing and Hercules Trophy, Inge Van Belle, Co-Founder of Herculean said: “Seeing so many women here today having fun and enjoying themselves is testament of the success of this second edition of the Pink Ladies Games here in Dubai. We have almost tripled in number of teams and participants compared to last year. Thanks must go to everyone that has been involved in the build-up and in particular the support of the Dubai Fitness Challenge and Pink Caravan.”


The ladies only games concept originated from Europe and has been running in seven cities for over 10,000 women before launching in Dubai last year.  This exciting concept in Dubai is in partnership with Pink Caravan UAE breast cancer initiative and is dedicated to raising money for breast cancer and supported by the Emirates Red Crescent.


Participants and their friends and family enjoyed the atmosphere and wonderful surroundings of the hotel. The games were followed by a delicious breakfast by the beach as the awards and prizes were given for first, second and third place as well as best dressed team, best sportsmanship and the smartest team.


In addition, a number of women made use of the free examination facilities at hand from Pink Caravan UAE breast cancer initiative.


For further information please visit

The Pink Ladies Games is also on Facebook.

About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688