Creating an image of success and authority for your business is a smart way to win more customers. Sponsorship is one of the most popular ways to do that especially when it comes to sports events. A report by Crimson Hexagon states that the global sponsorship for 2016 exceeded $60 billion and 70% of that sponsorship money was spent on sports alone. We can guarantee you that by the end of reading this blog – you’ll surely want to sponsor events such as the Mai Dubai City Half Marathon. Check out the 6 benefits of sponsored sports events.
Brand positioning refers to the process of positioning your brand in the mind of your customers. It’s not just the tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest of your competitors. Sponsoring a sports event can reinforce a certain perception in consumers’ minds which helps improve the brand image and is likely to have an impact on sales and revenues.
A lack of sponsorship can be damaging to the credibility and reputation of a sports event. When an event has little to no sponsorships, people are going to look at the event as something insignificant. This is why sports like soccer which is the highest-grossing sport of the industry receive a lot of sponsorship offers. According to a report by Nielsen, sponsorship activations in the sports industry have grown in their ability to convert fans; across 13 industries measured during the pandemic. Furthermore, 81% of people either completely trust brand sponsorships at sporting events.
Brand visibility has long been an objective for brands sponsoring an event. Having a brand logo depicted on athletes’ jerseys or being widely displayed in stadiums are a great way to enhance brand visibility and recognition. If you’ve been to the Mai Dubai City Half Marathon, you might have noticed that there were a lot of sponsorship banners across the race route. Those huge banners increase the sponsors brand visibility since all runners and volunteers were able to see it during the Mai Dubai City Half Marathon!
Social media is rapidly becoming a popular place for streaming sports events in just a few seconds. Brands have newfound opportunities, not only to sponsor events, teams but also to sponsor social media influencers. This type of exposure could reach a whole new target audience brands hadn’t previously thought to advertise to. In the age of social media, brands now have more platforms from which to generate new revenue opportunities.
Measuring the impact of sponsorships is important, as is knowing which of your sponsorship investments are converting into influential image and video content. Sponsorship monitoring is very useful for brands when it comes to analyzing where their time should be spent for future investments. According to Nielsen, there is also an increasing demand for evidence of ROI as follow-up and support must come through data and tracking.
Want to join or sponsor a running event in Dubai this 2022? Check out the best running events in Dubai below:
The Mai Dubai City Half Marathon is one of the most popular running events in Dubai. The next Mai Dubai City Half Marathon will be held on the 30th of October. To get more details about the next Mai Dubai City Half Marathon event, follow us at @promosevensports on Instagram.
The Skechers Performance Run has 2.5 km, 5km, and 10km races available and it’s a family-friendly event which is great if you want to bring your family with you. The final race will take place on the 26th of March. Register here.
The Bloomberg Square Mile Relay was held in DIFC last 9th of February 2022. The Bloomberg Square Mile Relay is the only corporate race in the world and anyone can enter as a team of 10 for a great team-building activity.
Keen to sponsor a running event in Dubai? Let’s get in touch.