Event Management

PSM are recognised as an integrated sports marketing organisation with extensive brand experience working on sports events and marketing. Sport is our passion and we believe in the power of it to achieve extraordinary goals – for both athletes and partners. We have a unique set of capabilities, based on more than 20 years’ experience in creating and managing sports events in Dubai such as running, cycling, rugby, football and more.


Marketing & PR

We are committed to create a cross-connected, multi-stakeholder world where barriers between brands and consumers have been eliminated and consumers are empowered. It is our top priority to help sports brands tell their stories, execute an effective communications plan, and build meaningful relationships that help drive business results.

Sponsorship Sales and Management

We believe that sponsorships are not just about generating impressions. Sponsorships are about creating moments that allow your brand to deliver its promises to customers. We’re here to help you make informed sponsorship decisions – from identifying, evaluating, negotiating, managing, measuring, and activating sponsorships. All while mapping out where the most valuable connections can be made.

Ticketing and Accreditation

Emirates airline Dubai Rugby 7s

  • 14,300+ accreditations
  • Design, printing with embossed hologram technology
  • Access security controls utilising OAS system software
  • Individual tracking for clients, partners, sponsor’s, shareholders, VIP,  supplier’s, players.
  • QR code automated creation of profile for all individuals requiring access printed on designed badges with access control
  • Dedicated link via the system to an individual staff member to input their staff, colleagues, team mates details for back of house
  • Fully trained and dedicated coordinator to diligently validate data entry, approval of  pictures, zone access and approval.
  • Integrated access controls within the OAS system via mobile used to scan QR codes for staff attendance, offering greater staffing controls within the event(s). 

Bid Preparation and Presentation

  • Recruit Organising Committee
  • Determine Possible Dates
  • Research Venues
  • Review Available Resources
  • Develop a Budget
  • Develop Bid Proposal

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