About Us

Promoseven Sports Marketing FZ LLC (PSM) based in Dubai and established in 1998 is a privately owned company specializing in sports event marketing, with extensive experience in organizing, promoting international, regional and national sporting events throughout the Middle East and Asia. 

Recognized, as pioneers in heightening the effectiveness of Sport as a proven dynamic for growth in tourism and economics. We engage audiences, build brands and create value to all our shareholders, partners and sponsor’s.


Under the auspice of the Dubai Sports Council

PSM, have established a long-term relationship with the Dubai Sports Council (DSC) and acknowledge the on-going support received over the years of our association.

Visit the DSC Website

Wellbees Challenge Participant

Raising funds for children affected by the earthquakes in Türkiye

Promoseven Sports recently participated in the Wellbees Challenge to help raise funds for the humantarian aid programme for the children affected by the recent earthquakes in Türkiye.

Our donation contributed to the protection of children affected by the earthquake, the delivery of winter clothes, hygiene and health materials, psychosocial support and the creation of Child Friendly Spaces.


View Certificate


” This was one of the best and well-organised races I have ever participated in. “

Francis, Citibank
Bloomberg Square Mile Relay 2020
” It feels amazing to have won, such a good event with so much good energy, and it is great we are running for a cause. We all feel very motivated – we have been doing lots of training together and we are so proud to go home with the award. “

Survana, Petrofac International, Fastest Female Team
” This was my third 10km and I can absolutely say without a doubt it was one of the friendliest runs I’ve ever run! My friends and I can’t stop thinking about what a great day it was! The race shirts are great and super nice volunteers. We appreciate every detail that went into planning and preparing for this spectacular event “

Ashish Chopra
Skechers Performance Run 2020
” One of the things I love most about running is the sense of community and I really enjoyed my morning 10k Skechers Performance Run. It was lovely to meet some new fellow runners and also to see some familiar faces. As anyone who has ever taken part in a group fitness activity knows, it is a great way to break down social barriers and meet new friends and get fit and active too! “

Jola Chudy
Skechers Performance Run 2020
” We have been a part of the Skechers Performance Run for a few years now and it is the best family run in town. The route is very safe in the Police Academy for the kids especially. We look forward to the upcoming season! “

Josephine Donet
Mai Dubai City Half Marathon 2020
” We were all so pleased to have been able to participate in the Mai Dubai City Half Marathon during this pandemic. Thank you to the organiser for making this happen “

Dennis Onwongwa

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